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Image of Divine by Greg Gorman c.1987

Since 1981 the esteemed portrait photographer Greg Gorman  has shot the cultural provocateurs featured in l.a. Eyeworks‘ exceptional ad campaign. Its tagline has been consistently thus:  A face is like a work of art. It deserves a great frame.  No more apt a declaration could justify our efforts to pair the faces of our clientele with the eyewear best suited to them.

In the image above Gorman captures the campy exuberance of  Harris Glenn Milstead in the guise of Divine. The performer was one of the personalities featured in the l.a. Eyeworks campaign but in this instance he was wearing an iconic frame by Alain Mikli.

Vintage pieces from both collections are sometimes on view at our flagship location, where current selections are available for purchase. It’s also the spot where you might here the following track on a Saturday afternoon:

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Wear Them Out!

16 May
2014

As we in Toronto wait patiently for Spring, our  latest arrivals from  l.a. Eyeworks of California remind us that the season of renewal   is close at hand.  We have placed them prominently at the front of our  Flagship location in order to inspire our winter ravaged clientele!

When the collection’s self-taught designers Gai Gherardi and Barbara McReynolds opened their Melrose Avenue shop in 1979  the sign in the window  stated their intent.  It read : “Changing the face. Facing the change.

The pair remain  dedicated to the production of  quirky and unrestrained creations which can alter the aesthetic and outlook of the end wearer.   Gai maintains that “great glasses can be a catalyst of positive transformation for any person”.

The era-defining ‘Bondo’ frame of the 1980’s has evolved into the new ‘Bondu’ model in stainless steel.  It features the barrel of the eye-wire screw as a design element.

‘Date Shake’ in ‘Silver to Pink’  is light and opalescent. 

 ‘Cairo’ in ‘Kale and Hay Split’ features matte and textured acetate.

 ‘Bar Fedora’ in ‘Glass Berry’ is vibrant and flirtatious.

   We invite you to embrace the new and experience the delights of the l. a. Eyeworks collection.

Try them on!  Wear them out!

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Grover and Buffy Sainte-Marie on Sesame Street c. 1970. Children's Television Workshop

Grover and Buffy Sainte-Marie on Sesame Street c. 1970. Children’s Television Workshop

Certain shades of blue can evoke a cool, reflective mood.  The colour has inspired  and preoccupied innovative  artists such as Joni Mitchell and Pablo Picasso.  Indigo, specifically, is regarded as the colour of intuition, perception and the higher mind.   Blues are powerful, dignified and integral to heightening the powers of perception.

La Celestina, 1904 by Pablo Picasso. Musee National Picasso, Paris

La Celestina, 1904 by Pablo Picasso. Musee National Picasso, Paris

The French  conceptual artist Yves Klein developed his own shade of blue  in observance of the Nouveau Realisme movement’s manifesto which encouraged  the production of work inspiring a “new way of perceiving the real”.

Sill, 1960 by Yves Klein. Mixed media

Sill, 1960 by Yves Klein. Mixed media

It is only fitting   that optical devices suited to enhancing ones vision should incorporate a colour believed to effect perception!  Some frames crafted by Claire Goldsmith and Anne et Valentin are produced in an intense ‘Indigo’.

The deep, dramatic laser etched finish of  l.a. Eyeworks‘ Flying Wallendas model is accentuated by its presentation in ‘Liquid Navy’ as depicted below.

We invite you to appraise our selection and to experience the merits of blue!

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The Space Between

22 Jul
2013

 

Specimen of Lace, William Henry Fox Talbot circa 1839-1845, National gallery of Canada

Specimen of Lace, William Henry Fox Talbot circa 1839-1845, National Gallery of Canada

An  indication of good design is the achievement of a critical balance between form and negative space.  This  rule applies as well to the production of lace as it does to the manufacturing of eyewear.

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  l.a. Eyeworks has filled a niche of sorts with a collection that has left things out.  Using state of the art techniques to perforate stainless steel, this innovated company  has created  delicate patterns by combining open space with dense texture.

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  Because they  reference a contemporary trend of  using  perforated steel  in industrial design and architecture, these frames are truly of the moment.

Housing Hatert by 24H architecture, photo by Boris Zeisser

Housing Hatert by 24H architecture, photo by Boris Zeisser

 

 

 

 

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More Matte

24 Jun
2013

The matted finishes of many frames in our stores are receiving much attention despite their subdued exteriors.  Perhaps because, though lacking in luster, they’re  far from dull!  The sand blasted treatment of an acetate surface creates a smooth texture free of the high polish typically achieved by tumbling a frame in wood or pumice chips.

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  It would be hard to conduct a covert operation in these conspicuous items, despite having been inspired by the stealth exteriors of fighter jets and other aeronautical  engineered designs.  Following a trend initiated in 2007 with the release of Lamborghini’s Reventon model automobile, matte finishes have   established a presence in our contemporary aesthetic.

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Lamborghini Automobili’s Revonton limited edition model, 2007

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      Brands  offering  this sophisticated finish include Gremany’s Lunor and Paul Smith by Oliver Peoples, as shown above.

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      The Fiction line by l.a. Eyeworks incorporates matte metal components with ‘frosted’ acetates with great success.

 

 

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