Josephson buyers travel the world several times a year in anticipation of innovations in eyewear. These innovations may be presented at various trade shows such as MIDO, taking place in Milan in March, SILMO, held in Paris each September, and INTERNATIONAL VISION EXPO in New York City in the spring. The events showcase everything from the latest eyewear trends to the most innovative optical technology.

Our buyers frequently meet with the actual designers of the prestigious collections that we feature in our stores. It is at these trade show events that eyecare meets eyewear and education, and fashion and innovation mingle.

There is often a collaborative measure to these trade shows in that opinions offered to the designers by our buyers and other opticians may effect the conception and production of future styles. Many of the designers do appreciate input that would optimize the fit and function of their handcrafted frames.

Because of Josephson’s longstanding quality reputation, we are generally able to bring fashion trends and innovation before anyone else in the Canadian market.  We also are able to claim exclusivity on certain new lines and products.

With all this information and innovative choices, our buyers will cherry pick what we feel would work best, be of interest, and bring excitement to our clientele. Only the best of each handcrafted artisanal manufacturers will make their way into Josephson stores, providing  a choice of high quality frames that are not mass produced.

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Effective January 3, 2020, Josephson’s flagship store at our 60 Bloor St. location will be closing it’s doors in anticipation of a new look for Josephson in terms of a complete renovation. We are looking forward to a new logo for our unique concept store when we re-open in February 2020. We enthusiastically await your visit to our bright, exciting new space.

While we are busy renovating, we will be temporarily moving to a location on the concourse level of 60 Bloor St. W.   To join us in our temporary location, you can enter through the Cumberland Terrace doors just north of us and go downstairs. We will be located directly across from The Gap entrance on the lower level.

Whilst in our interim location, we will be available to service our clientele with their eyeglass needs and in addition, we will have an offering of select frames at 50% off! This renovation sale is exclusive to our 60 Bloor St. location, and until our renovation is complete.

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Josephson Opticians invites you to come and see the latest collection of Danish designs by Lindberg. On December 7 at our flagship Bay/Bloor store, we will be previewing the handcrafted collection and can help with a bespoke consultation to design the perfect combination of frame and colours to suit you.

The highly popular line of frames marries function and comfort with fashion. It is a unique blend of classic elegance, discreet yet fashion forward with technical innovation and impeccable craftsmanship. These technical innovations allow Lindberg to manufacture their frames without screws, rivets or welds. Each frame is customized to your particular preferences, including a multitude of colour choices and combinations. The frames are then hand-finished and individually numbered. The end result are frames that are incredibly strong, flexible and among the lightest and most comfortable in the world..

Lindberg has several collections in their line-up of beautiful frames. One collection, carried by very limited luxury retailers, are their horn frames.
Buffalo Horn is one of nature’s luxuries, providing a warmth and unique feel. Horn can be unruly to work with, but Lindberg has taken on the challenge with superior workmanship and advanced technology.   Lindberg combines 152 in-house processes to finish each buffalo horn frame, producing an ultra thin horn front, hand polished to bring out mother nature’s exquisite colour patterns. The frame front features layers of laminated horn, which provides this porous material with greater strength and stability. The fronts are then combined with lightweight, adjustable titanium temples.

LINDBERG buffalo titanium – Men

As is the case with the whole line of Lindberg frames, the horn frames can be bespoke with a variety of colour choices both for the frame front and the temples.  The unique natural colorations of buffalo horn, along with the customizations available, allows these frames to be truly one of a kind.


(As a side note:  For those of you concerned about how horn is obtained, it can be harvested without any harm to the animals.)


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It’s that time of the year again! Fall is absolutely here, Halloween has just about come and gone. Christmas is still a couple months away. So what is left to be excited about now? Why of course it is Josephson’s sale time!!

Starting November 1,  there will be hundreds of beautiful, handcrafted frames that will be 30% – 50% off.

Some of the quality brands that have a selection on sale are: Lunor, Robert Marc, Oliver Peoples, Mykita, Dita, Thom Browne….and more!

This is your opportunity to afford that extra pair of glasses you wanted, or the computer specific glasses to make your work day easier. In addition, one can never have enough reading glasses when you can’t be without. Irrespective of the reasons, now is a great time to come to Josephson Opticians to expand your eyeglass wardrobe.

Hope to see everyone very soon!  Six great locations to choose from.   Sale ends November 23.

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In the year 2006, Thierry Lasry, the French designer launched his first line of sunglasses. His talent as an optical designer came by naturally, having been raised in a highly creative environment with an optician father and a designer as a mother.

The inspiration for his elegant, but edgy and unique line of sunglasses is “futuristic vintage – fusing vintage inspirations with an updated modern and avant-gardist touch”.  Thus the sunglasses have a futuristic but retro-inspired look. Thierry Lasry’s motto was “back to the future” and with that he created looks whose shapes carry a refined and contemporary edge.

All of the acetate frames are handmade in France with meticulous craftsmanship. The acetate is of the highest quality from the highly reputable Italian manufacturer Mazzucchelli. The techniques used are more of a sculpturing than regular cutting techniques. In addition most undergo a process of layering whereby textures are created by combining sheets of different colored acetates one against the other. This provides for a very unique and often highly graphic look.

Thierry Lasry considers each of his designs as his “babies” and with that the name of each model ends in a “Y”, which is the letter found at the end of both the designers first and last names.

Generally speaking, the Thierry Lasry consumer is an active, fashion conscious consumer who is independent and curious in nature. “A creator not a follower”. Some of the designer’s patrons are stars such as Madonna, Rihanna, Katy Perry, Jennifer Lopez, Lady Gaga, Anne Hathaway, Reese Witherspoon……. and the list goes on.

Priyanka 07

This designer has done several collaborations with various brands and most recently has collaborated with Mattel Toys to produce a life size sunglass with matching Barbie and Ken doll sunwear, in a very exclusive gift box.


**info Thierry

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Computers, including other forms of digital devises are truly an integral part of most peoples lives these days. Many professions require focusing on a computer for extended periods of time. This can be particularly straining for presbyopes, a condition of those generally over the age of 40 when the ability of the eyes to adapt to various differences diminishes.

When you work at a computer for an extended period of time, it is common to experience eye strain, blurred vision, dry eyes and/or red eyes, all of which are common symptoms of computer vision syndrome, or CVS. A proper computer vision correction will allow the eyes to focus more accurately and with less effort.

There are special purpose glasses made specifically for computer use. Many presbyopes try to get by wearing progressive lenses for the computer as they do provide the various reading distances needed for close, intermediate and far vision. The difficulty arises when the computer monitor is at eye level forcing the wearer to tilt the head back in order to focus on the screen, since the intermediate , or “arms length” reading area is below the pupil. Many people will either lean in or lean backwards to find that “sweet spot” in their lenses where they can see best. These awkward positions can cause neck and shoulder pain as well as potentially arm or lower back pain.

While there is no one specific type of computer glasses that fit all, there are computer or office lenses that work for a large majority of people who are presbyopes. These lenses correct your vision for your computer screen which is usually positioned 20-26″ from the user’s eyes. The correct power for this distance is placed so that the user only has to look straight ahead for clear vision, be it on the computer screen or any other intermediate reading requirement such as piano sheet music. This intermediate reading area is noticeably wider than what is available on a progressive lens. The bottom of the lens would have quite a wide field of view for up close reading. In addition, these computer lenses can be further customized to allow for some “across the room” distance at the top of the lens, thus allowing the user to keep the glasses on while walking or viewing short distances.

All of these customizations allow for a much more comfortable viewing for your intermediate reading needs, reducing both visual and physical strains. Well worth trying out. Come and visit our Josephson stores for more detailed or specific information.

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Founded in 1988 by motorbike enthusiasts Richard and his wife Laurie Stark, the Chrome Hearts eyewear line embodies diversity in terms of timeless elegance with an inspiration  from Rock and Roll.

At it’s inception, Chrome Hearts manufactured leather motorcycle riding gear of the highest quality , such as leather jackets and trousers that only select customers could buy. In 1992 Chrome Hearts won a Fashion Design Award.  The business took off and became popular with rock stars and famous fashion designers such as Comme des Garcons and Karl Lagerfeld.

Related image

In addition to their line of leather clothing they introduced sterling silver jewelry, belts, luggage and bespoke leather and silver items. Most pieces feature symbols that mean something to the brand such as the Maltese Cross, daggers, fleur de lyes.  Each piece is gothic inspired, with evocative, and more often than not, provocative names.

In 1996 the Chrome Hearts designers and owners opened their first freestanding store in New York City. The brand became so popular worldwide with a hardcore international following, that they eventually opened over twenty five stores across the USA, Asia and Europe.

Chrome Hearts launched their eyewear collection in 2002. Where most quality frame manufacturers take six months to design and manufacture a line, a Chrome Hearts frame is a result of a two year labor of love. This is because Richard Stark believes in the value of the design stage itself, focusing on creativity and artistic virtuosity. They are also unconventional in that they do not follow the traditional seasons to introduce new lines, but  rather present new pieces as they are developed and designed.

Related imageWhile the focus of Chrome Hearts is on rock and roll inspired pieces, it also features more classic models. Consequently bikers are not the only Chrome Hearts admirers, but rather businessmen and women interested in a more traditional style are also fans of the brand.

Many of the models are available with wood temples, including mahogany, walnut and macassar ebony, as well as buffalo horn and leather. There is also a jeweled collection incorporating only the highest quality of white or black diamonds. All stones are selected and set by hand.  For the most part the embellishments on the frames are made of either sterling silver or are gold plated. Meticulous laser work is required to create these temple motifs.  Each decor or motif is cast in rough form, then polished by hand and antiqued one piece at a time.  Not a single detail is left to chance.Image result for chrome hearts media picsThis combination of quality materials and meticulous attention to details, as well as the time and care taken in the making of each Chrome Hearts frame, is what has earned Chrome Hearts it’s luxury eyewear label.  It is what is appreciated by their clientele with an eye for subtle and obvious quality.



*info:  Chrome Hearts

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Hoorsenbuhs is an American luxury brand. Founded by Robert Keith in 2005 in Santa Monica as a fine jewelry house, the designs are more weighty with chunky unisex rings, cuff bracelets and wallet chains with a chain link motif that has become the symbol for Hoorsenbuhs.

The Hoorsenbuhs chainlink symbol is inspired by a stud-link anchor on the Hoorsenbuhs – a Dutch merchant ship from the late 16th Century that was captained by founder Robert Keith’s ancestor. The chain link represents strength and integrity. The company has commanded worldwide renown and demand as a purveyor of fine accessories, as many iconic and influential personalities in the fashion, music and entertainment industries have embraced it.

Hoorsenbuhs as very recently launched their eyewear line alongside veteran eyewear developer Autsin Sands (who happens to be the son of the founder of Chrome Hearts). Each piece of eyewear is elaborately crafted by hand using advanced techniques from the finest eyewear workshops of Japan. Unique functioning parts with precious metal detailing including 24K gold and sterling silver are utilized throughout the creation, making these pieces truly jewelry for your face. Impeccable craftsmanship, timeless modern design and a bold iconic presence define the recognizable Hoorsenbuhs aesthetic. It is worn by both women and men alike. Hoorsenbuhs eyewear conveys the substance of something truly remarkable.

Basing all pieces on the symbolic tri-link, the Hoorsenbuhs makers motif is constantly revised into a seemingly endless array of forms, paying homage to the brands heritage. The eyewear collection is comprised of three unisex styles made of Japanese acetate and available in four colors. All have the signature tri-link motif symbolizing strength, quality and continuous opulence woven throughout the collection. Each style is available in both ophthalmic and sunglass versions. The sunglass lenses have custom CR39 laser-etched lenses with 100% UV protection.

Josephson is currently the exclusive dealer in Toronto for this exciting new collection. Available at our Bay-Bloor and Humbertown locations only.



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New York City is the inspiration, and holds the passion that drives the Robert Marc brand of frames. It is the city that never sleeps, a city full of possibilities and dreams that take shape. A city where icons dwell, many of whom wear the Robert Marc brand. In NYC trends are created and reinvented. The Robert Marc brand feeds off the vitality of the city.

In the 1980’s NYC was a hot spot of creativity for artists, musicians, designers and writers. It was during this time, in 1981, that Robert Marc, with the intent of making a name for himself, opened his first boutique. He quickly became known in the eyewear industry for his ability to marry both comfort and fashion in his frames. Robert Marc’s first collection, influenced by NYC as well as the stylishness of the French, was launched in 1999.

Robert Marc pays attention to every detail of their frames, including their trademarked hinge, which was inspired by historical design and construction.  The frames are handmade by artisans of premium materials and unique colors to create their classic eyewear pieces.

The newest collection for 2019 is a palette of rich textures and colors with new silhouettes, inspired from the lights and colors of New York. Robert Marc has also produced a special collection this year called Tribeca, influenced by none other than one of Manhattan’s most iconic neighborhoods. The collection features ophthalmic and sunglass frames in a bold monochromatic color palette in five unique styles and made up in beautiful colorful crystal colors.  Each piece is named for a street in the very hip Tribeca neighborhood.

Robert Marc NYC Capsule Collection 2019 TRIBECA. Vestry

In the city that never sleeps, Robert Marc never stops creating.


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The Anne et Valentin line of frames was founded in 1984 by a couple of opticians from Toulouse, who were searching for unique frames with striking graphic lines for their friends.  They had a passion for designing frames that evoke expression.  Expression of our freedom, of our personalities and desires.  As such they have designed frames that fit a great variety of personalities.  Anne et Valentin believe a frame should not only flatter and complement, but express who you really are.  The frames can be colorful, edgy and artistic – frames that stand out and yet blend in.

The Made In France label is an ongoing commitment of high standards.  Anne et Valentin has used the same factories in France for more than 20 years, save for a few titanium models fabricated in Japan, as Japan is where the best titanium is made.

This impressive line of frames is crafted from a remarkable diversity of textures, materials and constructions.  Styles vary dramatically in scale with many petite options available.  A common thread throughout is the contemporary, very fashionable look of these hand crafted frames.

The motto of the label is “Don’t try to stand out.  Try to do something remarkable.”  And they do.

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