LUXURY, ROCK AND ROLL AND PROVOCATION

Founded in 1988 by motorbike enthusiasts Richard and his wife Laurie Stark, the Chrome Hearts eyewear line embodies diversity in terms of timeless elegance with an inspiration  from Rock and Roll.

At it’s inception, Chrome Hearts manufactured leather motorcycle riding gear of the highest quality , such as leather jackets and trousers that only select customers could buy. In 1992 Chrome Hearts won a Fashion Design Award.  The business took off and became popular with rock stars and famous fashion designers such as Comme des Garcons and Karl Lagerfeld.

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In addition to their line of leather clothing they introduced sterling silver jewelry, belts, luggage and bespoke leather and silver items. Most pieces feature symbols that mean something to the brand such as the Maltese Cross, daggers, fleur de lyes.  Each piece is gothic inspired, with evocative, and more often than not, provocative names.

In 1996 the Chrome Hearts designers and owners opened their first freestanding store in New York City. The brand became so popular worldwide with a hardcore international following, that they eventually opened over twenty five stores across the USA, Asia and Europe.

Chrome Hearts launched their eyewear collection in 2002. Where most quality frame manufacturers take six months to design and manufacture a line, a Chrome Hearts frame is a result of a two year labor of love. This is because Richard Stark believes in the value of the design stage itself, focusing on creativity and artistic virtuosity. They are also unconventional in that they do not follow the traditional seasons to introduce new lines, but  rather present new pieces as they are developed and designed.

Related imageWhile the focus of Chrome Hearts is on rock and roll inspired pieces, it also features more classic models. Consequently bikers are not the only Chrome Hearts admirers, but rather businessmen and women interested in a more traditional style are also fans of the brand.

Many of the models are available with wood temples, including mahogany, walnut and macassar ebony, as well as buffalo horn and leather. There is also a jeweled collection incorporating only the highest quality of white or black diamonds. All stones are selected and set by hand.  For the most part the embellishments on the frames are made of either sterling silver or are gold plated. Meticulous laser work is required to create these temple motifs.  Each decor or motif is cast in rough form, then polished by hand and antiqued one piece at a time.  Not a single detail is left to chance.Image result for chrome hearts media picsThis combination of quality materials and meticulous attention to details, as well as the time and care taken in the making of each Chrome Hearts frame, is what has earned Chrome Hearts it’s luxury eyewear label.  It is what is appreciated by their clientele with an eye for subtle and obvious quality.

 

 

*info:  Chrome Hearts

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THERE IS A “NEW KID” ON THE OPTICAL BLOCK

Hoorsenbuhs is an American luxury brand. Founded by Robert Keith in 2005 in Santa Monica as a fine jewelry house, the designs are more weighty with chunky unisex rings, cuff bracelets and wallet chains with a chain link motif that has become the symbol for Hoorsenbuhs.

The Hoorsenbuhs chainlink symbol is inspired by a stud-link anchor on the Hoorsenbuhs – a Dutch merchant ship from the late 16th Century that was captained by founder Robert Keith’s ancestor. The chain link represents strength and integrity. The company has commanded worldwide renown and demand as a purveyor of fine accessories, as many iconic and influential personalities in the fashion, music and entertainment industries have embraced it.

Hoorsenbuhs as very recently launched their eyewear line alongside veteran eyewear developer Autsin Sands (who happens to be the son of the founder of Chrome Hearts). Each piece of eyewear is elaborately crafted by hand using advanced techniques from the finest eyewear workshops of Japan. Unique functioning parts with precious metal detailing including 24K gold and sterling silver are utilized throughout the creation, making these pieces truly jewelry for your face. Impeccable craftsmanship, timeless modern design and a bold iconic presence define the recognizable Hoorsenbuhs aesthetic. It is worn by both women and men alike. Hoorsenbuhs eyewear conveys the substance of something truly remarkable.

Basing all pieces on the symbolic tri-link, the Hoorsenbuhs makers motif is constantly revised into a seemingly endless array of forms, paying homage to the brands heritage. The eyewear collection is comprised of three unisex styles made of Japanese acetate and available in four colors. All have the signature tri-link motif symbolizing strength, quality and continuous opulence woven throughout the collection. Each style is available in both ophthalmic and sunglass versions. The sunglass lenses have custom CR39 laser-etched lenses with 100% UV protection.

Josephson is currently the exclusive dealer in Toronto for this exciting new collection. Available at our Bay-Bloor and Humbertown locations only.

*info Hoorsenbuhs.com

 

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NEVER STOP CREATING

New York City is the inspiration, and holds the passion that drives the Robert Marc brand of frames. It is the city that never sleeps, a city full of possibilities and dreams that take shape. A city where icons dwell, many of whom wear the Robert Marc brand. In NYC trends are created and reinvented. The Robert Marc brand feeds off the vitality of the city.

In the 1980’s NYC was a hot spot of creativity for artists, musicians, designers and writers. It was during this time, in 1981, that Robert Marc, with the intent of making a name for himself, opened his first boutique. He quickly became known in the eyewear industry for his ability to marry both comfort and fashion in his frames. Robert Marc’s first collection, influenced by NYC as well as the stylishness of the French, was launched in 1999.

Robert Marc pays attention to every detail of their frames, including their trademarked hinge, which was inspired by historical design and construction.  The frames are handmade by artisans of premium materials and unique colors to create their classic eyewear pieces.

The newest collection for 2019 is a palette of rich textures and colors with new silhouettes, inspired from the lights and colors of New York. Robert Marc has also produced a special collection this year called Tribeca, influenced by none other than one of Manhattan’s most iconic neighborhoods. The collection features ophthalmic and sunglass frames in a bold monochromatic color palette in five unique styles and made up in beautiful colorful crystal colors.  Each piece is named for a street in the very hip Tribeca neighborhood.

Robert Marc NYC Capsule Collection 2019 TRIBECA. Vestry

In the city that never sleeps, Robert Marc never stops creating.

*info: robertmarc.com

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FREEDOM OF EXPRESSION

The Anne et Valentin line of frames was founded in 1984 by a couple of opticians from Toulouse, who were searching for unique frames with striking graphic lines for their friends.  They had a passion for designing frames that evoke expression.  Expression of our freedom, of our personalities and desires.  As such they have designed frames that fit a great variety of personalities.  Anne et Valentin believe a frame should not only flatter and complement, but express who you really are.  The frames can be colorful, edgy and artistic – frames that stand out and yet blend in.

The Made In France label is an ongoing commitment of high standards.  Anne et Valentin has used the same factories in France for more than 20 years, save for a few titanium models fabricated in Japan, as Japan is where the best titanium is made.

This impressive line of frames is crafted from a remarkable diversity of textures, materials and constructions.  Styles vary dramatically in scale with many petite options available.  A common thread throughout is the contemporary, very fashionable look of these hand crafted frames.

The motto of the label is “Don’t try to stand out.  Try to do something remarkable.”  And they do.

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WHY EVERYBODY SHOULD HAVE MULTIPLE PAIRS OF EYEGLASSES

Many people have several pairs of shoes and ladies several purses to wear for different occasions, multiple coats for the changes of seasons.  We have clothing for dressy occasions, clothing for casual wear and workout or sports clothes for whatever form of exercise we do.

In the same way,  we can use an assortment of eyeglasses for multiple purposes.  Your glasses can create a finishing touch to your fashion attire, being more subdued or elegant for a night out on the town, or trendy or edgy for the daytime.  Perhaps a change in colors to reflect your outfit for the day.

But aside from your fashion sense,  there are a few other reasons to purchase multiple pairs.  Consider your daily activities.  For example you may not want to wear your best eyewear for the tennis court, or whatever sport you play, but rather have a protective pair  of sports glasses for that purpose.

In addition, everyone should own at least one pair of sunglasses.  Sunglasses are of utmost importance,  particularly in this day and age of depleted ozone layers in the sky and high UV levels.  We need to protect our eyes from the damaging ultraviolet rays from the sun.  To be more specific, you could have sunglasses for sports,  polarized lenses for being near the water or driving, and then fashion sunglasses for your days “on the town”.

With the increasing dependence on digital devices, or more specifically desk top computers and laptops, there is a need for another pair of corrective eyewear dedicated to such purposes.  While progressive lenses provide the capability of reading at various distances, people who are on their computers for many hours of the day may find it a strain to keep their head up to read their monitor or find that the visual field of clarity is too small.  A dedicated pair of computer specific lenses would provide a wide range of viewing for the computer monitor and thus be much more comfortable with less eye, neck and shoulder fatigue.

If reading is your forte for which you spend a good deal of time, then a pair of reading glasses might be a welcome addition to your progressive lenses since the reading area in progressive lenses is minimal.  It would also help for those who like to read in bed as the reading material can then be held anywhere without having to find the “sweet spot” for reading as in a progressive lens.

Last but not least, it is always a good idea to have a backup pair of glasses, particularly if you can’t function without your prescription eyewear.  If you have an accident and break your glasses or lose them, your backup glasses can save the day.  With a  spare pair of glasses you continue with your regular routine and have something to wear while your primary glasses are fixed or replaced.

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A NEW ERA OF VISION

Nikon has just introduced a new revolutionary progressive lens called Seemax Ultimate. It encompasses the latest in customized digital technology, making it the most personalized and advanced progressive lens on the market.

Unlike ordinary progressive lenses, the Seemax Ultimate’s design is never predetermined but rather uniquely created for each individual much like a unique visual fingerprint. Each set of lenses are perfectly adapted to the patients visual needs, using a variety of parameters such as the previous and current RX, the current progressive lens type vs the ultimate, pupillary distance, angle that the frame sits on the face and curvature of the frame itself. The number of possible variations for all these customized measurements is as high as 428,793,740 combinations. As such it is virtually impossible to find two identical Ultimate lenses. The lenses are completely tailored to your needs, preferences and viewing habits.

One of the main differences this lens has over other progressives is a sensitivity test used to determine your visual preference or adaptation to aberrations that would normally cause distortions.  The end result of these customization’s is a lens that feels so natural that one can forget they are wearing progressives.  The lenses have seemingly boundless views with minimal visual distractions.  Regardless of what lens type was worn before, everything is instantly familiar right from the start.

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Orgreen Optics – Minimalist Sophistication

Founded in Copenhagen in 1997, this high end Danish design eyewear is handcrafted in Japan. The Orgreen line incorporates “timeless simplicity with playful innovation”. Orgreen is known in the optical industry for it’s superb quality titanium frames in creative color combinations with subdued mat finishes. They are individually crafted with more than 100 processes, hence each frame may take up to six months to achieve the level of perfection demanded by Orgreen standards, Their colors are developed in Denmark in-house and skillfully carried out in world class color labs in Japan with coloring processes that consist of at least 15 individual steps

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Innovation, quality, minimalism and clean lines with subtle touches are found in all Orgreen frames, providing for a sleek sophistication.

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Most recently Orgreen has expanded their repertoire of eyewear to include a new acetate collection.  These new frames include beautiful details and unique colors and color combinations, while remaining minimalistic and maintaining Orgreen’s high level of quality and design they are known for.

The depth of the acetate material allows for layering of colors and consequently some of the acetate frames may have as many as three different colors in one frame.  These ambitious colors in many of the new acetates are a long-standing characteristic or Orgreen products.

Josephson Opticians has re-introduced Orgreen into our stores, including our flagship store at Bay and Bloor.  Come and see the exquisite new collection of both titanium and acetate frames.

*info Orgreen Optics

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BLUE LIGHT – ARE YOU PROTECTING YOUR EYES?

The light that reaches the human eye is comprised of non-visible and visible light, those being the wavelengths from 380 to 780 nm. Ultraviolet rays are considered non-visible. We’ve known for years that UV can cause damage to biological tissue such as our skin and eyes, which is why we apply sunscreen on our skin and should always protect our eyes with UV screens on our sunglasses. Blue light, however, is considered visible and because it penetrates all the way to the retina at a specific range it has the potential to cause damage to our eyes.

blue-light-design

Blue light in the harmful spectrum may disrupt cellular metabolism in the retinal pigment epithelium layer. This layer contains melanin granules that attract and absorb the blue light wavelength and may then cause lesions that can lead to retinal cell death. This may then increase the risk of macular degeneration, particularly for those already at risk for it. Children under the age of 18 and patients who have had cataract implants are particularly at risk for retinal damage since their newer, clear lenses are less likely to filter out blue light than an older yellowed with age lens. However, and ironically, despite the fact that natural aging and yellowing of the lens in your eye may provide some protection for the retina against blue light, further exposure to bue light will accelerate cataract progression.

Blue light is not all bad.  We enjoy a beautiful blue sky on a sunny day and we do need some of the natural blue light as a biological reminder to our bodies that it is daytime. This provides us with feelings of being alert, happy, energized and of being awake. In the absence of blue light, special cells in the retina are switched on and begin to produce melatonin, which lets our bodies know it is time to rest or sleep. Melatonin production at a particular time on a regular basis sets our sleep cycle and circadian rhythm to that time. Hence blue light signals our body when it is daytime and when it is nighttime. When we are exposed to artificial blue light such as that from our digital devices (computers, tablets, tv’s, cell phones etc) at night, our body is tricked into thinking it is daytime and suppresses the production of melatonin, our sleep inducing hormone. Continued disruption of melatonin production and consequent sleep patterns may also put one’s health at risk. A blue light filter in your lenses may therefore help you to have a better sleep if you are on your digital devices before bedtime.

business team working late at night with lights off and computers laptop screen light on. Business people working hard concept. 20-30 year old. Stock Photo - 79412211

In addition to disruption in sleep patterns, blue light can cause eyestrain. Blue light radiates at a short wavelength which scatters easily, consequently interfering with visual contrast and increasing eye fatigue.

In summation, a blue light filter in our lenses can help to eliminate many adverse effects that blue light producing digital devices have. Other helpful advice would be to decrease screen brightness, hold the digital device further from our eyes, take frequent breaks or limit use of our digital devices and try to avoid our digital devices within one hour before bedtime.

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LINDBERG PREVIEW/DESIGN DAY

Josephson Opticians are very excited to announce an exclusive preview of the latest handcrafted collection from world renowned Danish Lindberg. The location of the event will be at 60 Bloor St. W, our Bay/Bloor store, on December 8, 2018. The high end Scandinavian design brings forth a wealth of fashion inspiration.

Lindberg frames are like no others. They are a unique blend of classic elegance, discreet and yet fashion forward, with technical innovation and impeccable craftsmanship. Patented Lindberg technical innovations as well as carefully engineered and crafted details provide for a “revolutionized modern eyewear”. It also allows for Lindberg frames to be without screws, rivets or welds, making them exceptionally strong and flexible, in addition to being extremely light weight and comfortable. Because the frames are screwless, there is no need to worry about screws loosening up or falling out.

The materials used are responsibly sourced, selected not only for elegance, but exceptional strength and distinctive visual impact. The exclusive materials include titanium, acetate, and for the precious collection, gold, platinum and diamonds as well as a selection of natural buffalo horn. Josephson Opticians is proud to be the exclusive retailer in Toronto of these handcrafted precious frames.

Lindberg frames can be individually customized in terms of sizing, temple variations, and many come in a multitude of colours. Lindberg will also engrave your name and/or phone number on the temple as a courtesy. In turn your eyeglasses become a one of a kind design with the details and materials you choose. No mass produced “take it or leave it” designs. Your Lindberg frames may then be as individual and unique as the wearer.

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IT’S SALE TIME!!!

Josephson’s frame sale begins November 1 and continues until November 24th. Hundreds of beautiful handcrafted quality frames will be reduced by 30% to 50% off the regular retail price. Some sunglasses are included. Now would be a good time to purchase that extra pair of glasses you were thinking would be nice to have.  Or perhaps you were thinking of getting a pair of glasses dedicated to just reading or specifically computers to help make life easier for you. Whatever the reasons may be, now is a great time to explore the possibilities for a new pair of glasses.

Some designer brands are not included in the sale as well as our new arrivals.

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