“Cartier looks beyond the fleeting fashions of the day, forging a style out of it’s extraordinary history, travels and encounters with exceptional personalities”
Cartier is a legend of it’s own right. The company was founded in 1847 in Paris and has established itself as one of the worlds most esteemed and respectful Maisons in the luxury goods industry. Many of the collections are a reflection of someone admired by Louis Cartier, such as his friend, the Brazilian aviator Alberto Santos-Dumont for whom he designed the line of aviator-inspired frames now under the Santos collection. Its screw decor became a symbol that Cartier adapted to numerous product lines. The screw decor symbolizes two moments in time, that being progress and tradition.
There is also the Panthere collection, a reflection of the sleek, smooth elegant panther. Louis Cartier’s inspiration for the Panthere line was from Jeanne Toussaint or “la panthere” as she was known. She was a woman of impeccable taste who nurtured a passion for this most graceful of felines.
The Trinity collection, with the Trinity rings on the temples are a timeless expression of love, fidelity and friendship – a sparkling and feminine vision of Cartier style. The trinity rings create a sensual look with pink, white and yellow gold finishes.
The Signature C collection is elegant and refined. It is the perfect illustration of how Cartier interprets modern expertise. “The different shapes and designs with straight lines and curves suit both men and women, enhancing their look with iconic details which give the frame a true signature”.
There is one more collection for the most discriminating of buyers, that being the Precious collection . Very classic and refined, these pieces are made of yellow, white and pink solid 18 carat gold and “imbued with delicacy and lightness”.
Josephson Opticians is proud to present Cartier’s newest collection of frames that includes not only the classics but many more modern looks as well.
UV protection of the eye is of utmost importance. UV radiation from the sun can damage not only the skin of your eyelids, but also the cornea and lens in addition to other parts of the eye. UV exposure contributes to the development of certain types of cataracts, growths on the eye and possibly macular degeneration. Sunglasses should block 99-100% of both UVA and UVB rays.
UV radiation is present not only when the sun is shining but in the shade too. Even a cloudy day will produce harmful UV rays which can be as high as 70-75%. So sunglasses are highly recommended even if the sun isn’t bright. The actual color and degree of darkness of a sunglass is irrelevant to its ability to block UV rays.
Children are particularly sensitive to UV rays affecting their eyes. By the time they are 20 years old they have already been exposed to approximately half the amount of UV radiation a 60 year old has been exposed to. So the earlier you start to protect your eyes, the better off you’ll be.
Polarized VS UV Protected Sunglasses:
There are two distinctive types of protection that your sunglasses need to have whenever you are outdoors. The most crucial is the UV protection from the harmful rays of the sun. The second is the elimination of glare provided by a polarized lens. Polarization provides a better image clarity-the ability to see, for example, through a glary windshield or see through a body of water when the sun is reflecting off the water. This allows for enhanced contrast and depth perception. Also with polarization colors appear more vibrant and brighter and generally helps to reduce eye strain. The one caveat is that not all polarized lenses provide 100% UV, but only adequate UV protection. Check with your sunglass provider if your choice of sunglass has 100% UV protection.
The downside to wearing polarized sunglasses is that they can black out or even severely reduce or skew the visibility of LCD screens which is basically most digital devices. However, this writer believes that the benefits do outweigh this one disadvantage.
In general think of UV protected sunglasses as sunscreen for the eyes.
Dita was founded in 1995, re-inventing eyewear by “transcending its conventions” and creating exceptional and discreet luxury eyewear. It’s designs range from bold character frames to new interpretations of timeless shapes through innovative technology. Highest levels of care and design in the manufacturing process provide a coveted reputation as a leader in optical innovation. All frames are hand crafted in Japan with great care and without regard for the extra time required to produce a product that can not only stand the test of time, but feels like luxury in hand. Production of one singular pair can sometimes take months.
One of their very popular iconic sun collections is the Mach series. It is inspired by the “love of fast cars, speed boats and sleek planes that are built with advanced construction methods and superb materials. These frames are built to ignite the same intensity that only the finest of these machines can trigger”. These sunglass frames are made of titanium, some with plastic rim details, titanium nose pads, acetate temple tips for comfort and easy adjustments. All have 100% UVA and UVB lenses with anti-reflective coatings.
Dita-Laminate frames are one of the newer innovations in the Dita family. These are manufactured without the thought of time. Their master craftsmen may take up to three times longer to craft each one.
“Dita-Laminate frames are milled, plated and hand laminated with a ground breaking manufacturing technique that reveals in contrast – pairing the strength of steel with the iconic silhouette of an acetate frame. The result of this process is a light-weight, extremely thin, durable eyewear that is unlike any other”.
Dita is the preferred eyewear of many discerning clientele, including A-list celebs. A collection not to be missed.
*images and info Dita.com
Quality and design abound in these lines of luxury eyewear. Come in to see and “feel it’s presence”.
Dita only Wednesday June 13. 11 am – 3 pm, at our Richmond Adelaide store, and Saturday June 16 both Dita and Thom Browne at our flagship Bay/Bloor location from 10 am – 5 pm
Our flagship store at Bay and Bloor will be hosting the iconic Robert Marc collection of exquisitely beautiful, classic pieces this Saturday May 19, 2018 between 10 am to 5 pm.
Don’t miss this fabulous opportunity to visit the entire handcrafted collection from a recognized leader in eyewear.
Robert Marc is a phenomenal creator of timeless, classic eyewear designs incorporating modern elements. His handcrafted designs include the trademarked hinge inspired by historical design and construction. This signature hinge adds distinction and luxury to each frame and unifies the collection.
Robert Marc frames are hand crafted with only the highest quality italian acetate and titanium. The collection is known for layering contrasting and complementary colors and patterns to create depth and glamour in each frame.
Known in the industry for creating inspirational themed seasonal collections, Robert Marc presents his latest creations reflecting the immense beauty of the isle of Capri.
The spring/summer 2018 collection embraces Capri’s natural vistas and unparalleled social scene. An emphasis on mixed materials permeates the collection, combining metal and acetate, as well as new twists on lens colors and finishes.
“Women’s styles are like Capri: effortless, chic, magic”, including such colors as Black Linen, Blue Grotto, Bella Rose, Terrazzo and Capri Tortoise.
“Men’s styles convey the timeless sophistication of island society”, including colors such as Vintage Crystal, Mahogany, Blue Bay, Grey Cliffs and Vintage Pink Crystal.
*Info and image source Robert Marc
We’re very excited to host the Chrome Hearts trunk show this Saturday at the Josephson Flagship location.
Join us from 10am to 5pm to get a peek at the newly launched styles from LA . A collection with truly exciting and innovative design and material combinations you don’t want to miss.
See you all on Saturday !!
Introducing a newly launched pure designed and structurally aesthetic eye wear line. A minimalist design concept that strips away at all the unnecessary elements within an exceptional and traditional craftsmanship that embodies the “Made in Japan” tradition.
Introducing YUICHI TOYAMA, quality with exceptional traditional craftsmanship and innovative design. Simple yet unique. An eyewear line expressing individuality without trend.
Yuichi Toyama is deeply influenced by the history of eyewear. His design is an interpretation of the traditional aesthetics of structure and color, combined with modern eyewear decor. This is the strong basis on which he develops the new collections.
This year marks the 25th anniversary of
Yuichi’s artistic journey as an eyewear designer. To acknowledge the quarter century milestone, the brand changes its name from USH to YUICHI TOYAMA to achieve its full potential in continuing to offer unconventional, timeless products based on an extraordinary experience and the highest Japanese quality.
Come and experience this unique and distinctive eyewear, uninfluenced by neither trends nor fashion, YUICHI TOYAMA, exclusively at Jospehson Opticians Flagship store-Bay & Bloor location.
This Saturday February 24, 2018 is a great opportunity to come to our Bay/Bloor St. store location for a trunk show presented by our Lindberg Rep. He will be bringing the whole lineup of exquisite, beautifully crafted and extremely lightweight Lindberg frames. Come and pick your Lindberg frame of choice and let us customize it to your colour specifications. We look forward to seeing everyone for this exciting event!!
Truly inspirational is an accurate depiction of the Face a Face line of eyewear. Designed under the direction of founder Pascal Joulent in France, the line draws its inspiration from sources of Modern Art, architecture and contemporary design. The designs play with volumes, shapes, textures and a unique colour range, the latter of which is a true Face a Face trademark.
Most recently, part of the collection is paying tribute to the De Stijl Dutch art movement with frames made with graphic lines and vibrant colour-blocking in “popping primary colours”. Dating back to 1917 this art movement’s raison d’être was to rebuild and reshape a changing society through art and design. The trademark of this movement was an abstract graphic look, which is now trending in contemporary architecture as well as on the catwalk.
In the newest collection of Face a Face frames, this trend has taken a modern twist and has been incorporated in many of the latest models.
Josephson Opticians is proud and excited to showcase many of these latest inspirational and unique pieces.
Info and images source Face a Face.com