No Kidding

Don’t kid yourself.  As our ozone depletes, the adverse effects of sun exposure will compromise our ocular health to a greater extent.  And children’s  eyes  are at the highest risk of damage.

According to the Essilor Group, a world leader in the production of ophthalmic lenses, about 80% of our lifetime exposure to UV radiation occurs before the age of 20.   The penetrating force of  low wavelength radiation is strong enough to result in ocular lesions!

Until a child’s crystalline lens is fully developed,  harmful UVA (Aging rays) and UVB (Burning rays) will be absorbed  by the retina as follows:

-Before age 1, 90% of UVA rays and more than 50% of UVB rays

-From ages 10 to 13, 60% of UVA rays and 25% of UVB rays

As a preventative measure against prolonged exposure to the sun’s harmful rays, our Eglinton Avenue location stocks a range of  sunglasses specifically for children. Each pair provides broad spectrum UV protection from their low distortion, optically ground lenses.


Oliver Goldsmith’s OG: Mini Icons are exact replicas of revered vintage pieces scaled to suite ages 4-14.  They are hand made to the  same uncompromising standards as the originals.


The kids are offered exclusive colour combinations , like ‘Jam Sandwich’ and ‘Bumble Bee’, which are unavailable in the adult versions.


A selection of styles  featuring shater resistant lenses is also available from Sons + Daughters Eyewear .

This entry was posted in General and tagged . Bookmark the permalink.