Sale Continues Until November 24th

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Josh Josephson, Herschel Medal Recipient

  The International Society of Contact Lens Specialists is a non-profit organization comprised of distinguished contact lens practitioners and educators.  Since its  founding in 1953, members have gathered to share information  that advances the status of contact lens practice.  The 42nd Congress took place this year at Eastwell Manor in Ashford, Kent  UK.

    Since 1957  The Herschel gold medal has been awarded by the society  in recognition of outstanding original contributions  to contact lens design techniques and of fitting and application in clinical practice and in the education of students.

   The name “Herschel” was chosen due to Frederick William Herschel’s and later his son John  Herschel’s contributions to the principle of contact lenses, first in the treatise Light, in 1827.  Since 2006 it has been known simply as the “Herschel” medal.

Josh Josephson with ISCLS president Dr. William J. Benjamin

We are pleased to announce that this years recipient is none other than Josh Josephson.  From 1969 until 1999, Dr. Josephson was actively involved in academic and clinical research. He has lectured extensively internationally and authored or coauthored chapters in 6 texts and over ninety papers in both national and international optometric and medical research publications.

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The Sense Of Sight


 “To me it seems that those sciences are vain and full of error which are not born of experience, mother of all certainty, first hand experience which in its origins, or means, or end has passed through one of the five senses”.

-Leonardo da Vinci

Leonardo da Vinci, Codex of the eye, Manual D, 1508

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A Likeness Of Poet Ted Berrigan

Alex Katz, Ted Berrigan 1967

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A Vivid Image


“A vivid image compels the whole body to follow”.


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Mad for Plaid

The Summer 2012 issue of Paper Magazine provided the inspiration for our in-store displays.  It  also reassured us that the prevalence of pattern as an eyewear motiff  jived with the trends observed in contemporary apparel.


Photgraph by Emily Shur

Get Busy, Get Dizzy IT’S ALL ABOUT A PRINT MASH-UP, photographed by Emily Shur,  showcased bold textiles of graphic intensity.  We offer eyewear produced by Face a Face and Blutsgeschwister that bosts a simular exuberance.

Tartan,  as we know it today, dates from the 16th century.  It is made of alternate bands of coloured threads woven as both warp and weft at right angles to each other.   In the 1970’s anti-establishment Punks wore tartans unconventionally, creating a new aesthetic which challenged the authority and gentility of the classes which traditional wore the fabric.   It’s use is still provocative,  especially when worn on the face.

Link to Paper Magazine


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Nota Bene

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Que Faire?

All the discerning eyes of our  industry  are focused on Paris at the moment.  The SILMO World Optical Fair is held there in October.   It is the benchmark trade show at which new styles are released.  While we anticipate the innovations to come, let’s reflect  upon one of the highlights of  the past year- the Nouvelle Vague collection produced by Frederic Beausoleil.

We were honored to host Frederic in Toronto and he imparted valued insight in regards to the production of Haute Lunetterie.   In styling the  elegant collection the designer drew inspiration from the films produced in France by the directors of the ‘French New Wave’, popular between 1958-1964.

Actor Jean-Paul Belmondo featured in Jean-Luc Godard’s A Bout de Souffle, 1960

Truffaut, Chabrol, Godard, et al. executed radical editing techniques with hand held footage.  The vibrant realism they captured with direct sound equipment and film sensitive to natural light produced a raw depiction of Paris and the exuberance of  it’s youth culture.  Inspirational, indeed.

Yves Montaud and Jane Fonda in Godard’s Tout va B!en, 1972

Link to Godard’s Made in U.S.A. featuring Marianne Faithful, 1966

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What We See


“What we see depends mainly on what we look for”.

John Lubbock, 1st Baron Avebury

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Always True To You, In Her Fashion

The cyclical nature of fashion trends is responsible for a resurgence in the deeper shapes and larger scale of some eyewear arriving at our stores.  These new proportions may not exceed, but are reminiscent of those typified in the 1980’s when hair was big and shoulders were amply padded.

Carol Pope in Mugler c.1980 Photo by Jorge Zontal, cofounder of the artistic collective General Idea

Celebrated vocalist Carol Pope has confirmed her patronage of Josephson Opticians  during the era of excess.  I believe she, like Mrs. Josephson, appreciated the stylings of the most avant garde designers of the time to the same degree.  Carol wore garments created by Claude Montana and Thierry Mugler, and literally sang their praises in the song  ‘Fashion Victim’.  Mrs. J. collected their eyewear – rare runway pieces produced in collaboration with vanguard optician Alain Mikli.

Montana creations, including ‘Cle de Sol’ c.1982 produced by Alain Mikli

Many of the pieces from Mrs. Josephson’s vintage collection are on view at our flagship location.  Carol’s music is on heavy rotation there, too.  As ‘Rough Trade’ (1974-1988) she and collaborator Kevan Staples released some audacious tunes.  When you visit us you may hear Inga Rumpf’s cover of ‘Grade B Movie’, Dusty Springfield’s rendition of ‘Soft Core’ or James Cavaluzzo’s remix of ‘All Touch’.

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